MBA capstone: managing strategy, planning and innovation [case study: Recreation Equipment Inc.]
| dc.contributor.author | Tiwari, Tuhina | |
| dc.date.accessioned | 2025-06-29T20:37:49Z | |
| dc.date.available | 2025-06-29T20:37:49Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | REI, an outdoor gear company has been an all-round achiever and has managed to be in Fortune magazine's "100 Best Companies to Work For" list every year since 1998 ("REI is a Best Place to Work," n.d., para 1) with its unwavering focus on what it deems to be its winning streak - its valued employees. CEO Jewell "solidified and professional ized " (Lamm, 2013, para 11) and integrated a high engagement culture into the company. With its new found emotionally intelligent culture REI progressed into becoming a place where people come to work and share their passion of the outdoors while helping others to experience the wonderful nature. Though the co-op's faces many challenges enroute its sustainability efforts but the four frame recommendations I provide a strong base for it to progress as desired. Hopefully we will witness many more honors coming the co-op's way in the years to come. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.11803/3937 | |
| dc.language.iso | en | |
| dc.publisher.institution | John F. Kennedy University (JFKU) | |
| dc.subject | Business administration | |
| dc.title | MBA capstone: managing strategy, planning and innovation [case study: Recreation Equipment Inc.] | |
| dc.type | Capstone | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | John F. Kennedy University (JFKU) | |
| thesis.degree.level | Masters |