MBA capstone: managing strategy, planning and innovation [case study: Recreation Equipment Inc.]
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Authors
Tiwari, Tuhina
Issue Date
2013
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
REI, an outdoor gear company has been an all-round achiever and has managed to be in Fortune magazine's "100 Best Companies to Work For" list every year since 1998 ("REI is a Best Place to Work," n.d., para 1) with its unwavering focus on what it deems to be its winning streak - its valued employees. CEO Jewell "solidified and professional ized " (Lamm, 2013, para 11) and integrated a high engagement culture into the company. With its new found emotionally intelligent culture REI progressed into becoming a place where people come to work and share their passion of the outdoors while helping others to experience the wonderful nature. Though the co-op's faces many challenges enroute its sustainability efforts but the four frame recommendations I provide a strong base for it to progress as desired. Hopefully we will witness many more honors coming the co-op's way in the years to come.