Capstone: Judah L. Magnes Museum
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Authors
Leventhal, James G.
Issue Date
2009
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
This Capstone Project will start with an overview of Strategic Management, guided by the structure provided by Strategy Safari: A Guided Tour through the Wilds of Strategic Management by Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel (2005). The Capstone Project will then proceed into the Case Study -- a history of the Magnes and recent attempts at strategic planning using outside consulting firms with a review of benchmark data.
At the end of the Magnes Case Study, I will review a current plan for the Magnes that was initiated, crafted and cultivated by internal staff and based on a concept I developed. Lastly, I will attempt to identify some of the potential triumphs and pitfalls the near-tomidrange future portends. In summary, I will write a bit about my personal goals and aspirations.