ENHANCING ART MUSEUM REVENUES AND MARKETING THROUGH A MEMBER SURVEY ON THE APPEAL OF GIFT PREMIUMS WITH AN INSTITUTIONAL GRAPHIC

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dc.contributor.authorTaylor , MaryRoss
dc.date.accessioned2025-07-12T23:37:14Z
dc.date.available2025-07-12T23:37:14Z
dc.date.issued1995
dc.description.abstractThe purpose of this project was to improve the marketing and membership potential of art museums through the development and testing of a survey instrument that art museums can implement to assess member interest in gift premiums bearing the museum graphic (logo).
dc.identifier.urihttps://hdl.handle.net/20.500.11803/4173
dc.language.isoen
dc.publisher.institutionJohn F. Kennedy University (JFKU)
dc.subjectl Final Projects (Museum Studies) 2Art museums—Marketing. 3. Premiums (Retail trade)
dc.titleENHANCING ART MUSEUM REVENUES AND MARKETING THROUGH A MEMBER SURVEY ON THE APPEAL OF GIFT PREMIUMS WITH AN INSTITUTIONAL GRAPHIC
dc.typeCapstone
thesis.degree.disciplineMuseum Studies
thesis.degree.grantorJohn F. Kennedy University (JFKU)
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts in Museum Studies

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