ENHANCING ART MUSEUM REVENUES AND MARKETING THROUGH A MEMBER SURVEY ON THE APPEAL OF GIFT PREMIUMS WITH AN INSTITUTIONAL GRAPHIC
ENHANCING ART MUSEUM REVENUES AND MARKETING THROUGH A MEMBER SURVEY ON THE APPEAL OF GIFT PREMIUMS WITH AN INSTITUTIONAL GRAPHIC
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Issue Date
1995
Authors
Taylor , MaryRoss
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Abstract
The purpose of this project was to improve the marketing and membership potential of art museums through the development and testing of a survey instrument that art museums can implement to assess member interest in gift premiums bearing the museum graphic (logo).
Description
Keywords
l Final Projects (Museum Studies) 2Art museums—Marketing. 3. Premiums (Retail trade)