ENHANCING ART MUSEUM REVENUES AND MARKETING THROUGH A MEMBER SURVEY ON THE APPEAL OF GIFT PREMIUMS WITH AN INSTITUTIONAL GRAPHIC
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Authors
Taylor , MaryRoss
Issue Date
1995
Type
Capstone
Language
en
Keywords
l Final Projects (Museum Studies) 2Art museums—Marketing. 3. Premiums (Retail trade)
Alternative Title
Abstract
The purpose of this project was to improve the marketing and membership potential of art museums through the development and testing of a survey instrument that art museums can implement to assess member interest in gift premiums bearing the museum graphic (logo).