MBA capstone: business sustainability through integrity
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Authors
Roudebush, Tomoko
Issue Date
2013
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
Planned Parenthood Federation of America (Planned Parenthood) is the leading national organization in providing accessible reproductive/sexual health services and spreading awareness about these issues in our communities. Today, more than 5 million women, men and children rely on their services around the world (Planned Parenthood, 2013, Who We Are, para. 4). Despite Planned Parenthood's global leadership in reproductive/sexual health, their organization has been facing misconceptions about their services that can threaten their organizational longevity; and therefore, will need creative, cost-effective solutions to get more people involved in understanding the importance of their services.
The case study I am about to conduct is to dete-'mine how to maximize Planned Parenthood's potential in their effectiveness on how many people they can possibly reach out to for accessible health services.