Need Signal: Information Privacy Equipoise
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Authors
Offor, Patrick
Issue Date
2021-02-26
Type
Article
Language
en
Keywords
information privacy , need signal , information privacy equipoise , desired state of information privacy
Alternative Title
Abstract
It has become apparent that need signal, more than information privacy concern or information privacy calculus, is the primary driver for individuals' online participation or online transactions, whether it is participating or transacting in egovernment, ecommerce, ehealthcare, emarketplace, ebanking, efinance, emarketing or elearning.