Need Signal: Information Privacy Equipoise
Need Signal: Information Privacy Equipoise
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Issue Date
2021-02-26
Authors
Offor, Patrick
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Abstract
It has become apparent that need signal, more than information privacy concern or information privacy calculus, is the primary driver for individuals' online participation or online transactions, whether it is participating or transacting in egovernment, ecommerce, ehealthcare, emarketplace, ebanking, efinance, emarketing or elearning.
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Keywords
information privacy , need signal , information privacy equipoise , desired state of information privacy