MBA capstone project: strategic management and planning [case study: Cotidie Wellness]
Loading...
Authors
Dow, Leanne
Issue Date
2013
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
As an entrepreneurial leadership student, my case study is the most recent version of a business plan I wrote. This business was initially written for use in the San Francisco Bay Area, and potentially upon moving to Milwaukee, WI. Cotidie Wellness is a business that provides mentoring and instruction of continuing education to fitness professionals. This company is still in its planning stages, waiting for the end of my MBA before investing time and financial resources into it. Initially it will start without additional employees, leaving myself as the sole proprietor and education provider. The journey toward entrepreneurship has included work as a personal trainer, which is inherently entrepreneurial.