Capstone project: overview of strategic management, case study, and professional conclusions [case study: Starwood Hotels & Resorts Worldwide, Inc.]
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Authors
Jusino, Nicole
Issue Date
2008
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
The culture of a loyalty leader has a vision the emphasizing on customer satisfaction and the goal to support employees to drive high levels of customer service. As opposed to firms inward-looking and culture is focused on interal goals like
procedures, budget objectives, management decisions, etc.
Based on Starwood's attributes to reputation (CNN Money, 2008), the two lowest scores was in quality of product and services and innovation. I will suggest a few action options to address loyalty while strategizing how to raise their scores in quality of product and services and innovation.