Strategy, planning, and innovation [case study: BMW]
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Authors
Ross, David W.
Issue Date
2013
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
In Part III apply the concepts of strategic management that I explored in Section I. I chose BMW Group to study because it is an excellent company with a great history and string of accolades ranging from automotive bests to workplace bests. BMW faces challenges as it continues to grow and increase its market share. I am confident that its strategic vision and ability will make it a sustainable business in the future.
In this section, I profile BMW Group. I start with a history of the company, its organizational structure, vision and mission and products. I then review its target markets, strategic plans, finances, organizational culture and management philosophies. Then I review BMW's leadership and human resource practices as well as its organizational communication and professional ethics.