Internal communication effectiveness: its connection to organizational success
Internal communication effectiveness: its connection to organizational success
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Issue Date
2001
Authors
Moran, Kathleen Ann
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Abstract
This study examined the relationship of internal communication in organizations to departmental and overall organizational success. The study examined both good and bad internal communication in organizational settings, spanning different industries. It also gathered information on the perceived links of team, department, and unit communication to the overall success of the organization.
This was a qualitative study using grounded theory. It included a series of seven face-toface interviews using predefined, open-ended questions. Participants were four men and three women ranging from the ages of 27 to 62. Participants' positions within their organization ranged from Vice President to Administrative. They were experiencing successful and unsuccessful internal communication between individuals, managers, and departments.
The study established three key factors that link internal communication and its relationship to organizational success: intentional growing of relationships within the organization, the need for trust, and how individuals approach communication.
The importance of relationships and its connection to successful communication was revealed in two dimensions, a self-initiated relationship development approach, and an organization-initiated relationship development approach. Trust was found to influence one's ability to communicate in the workplace and participants unanimously indicated that trust is the foundation of successful communication. Data also showed that trust is something that is built, rather than innate to human interaction. Lastly, this study found that personality, skill and experience in business, and understanding where others are "coming from" influence one's style of communication in the workplace.
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Psychology