A STUDY OF CORPORATE AND BUSINESS MEMBERSHIP PROGRAMS OF SAN FRANCISCO BAY AREA MUSEUMS
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Authors
Gordon, Josephine T.
Issue Date
1984
Type
Capstone
Language
en
Keywords
Alternative Title
Abstract
This study was conducted in an effort to determine the character and dimensions of business and corporate membership programs currently offered by San Francisco Bay Area museums, what the experiences of several museums that offer these programs have been, and the motivations businesses might cite for participation. Three separate instruments were developed to obtain the information and data sought in this study.