Capstone project: the critical role of engaged employees & communities in successful strategic management [case study: Mills College Art Museum]
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Authors
Buchan, Laura
Issue Date
2012
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
The Mills College Art Museum (c.r MCAM) is supported by Mills College, but it also relies on individual donations and gifts from donors in order to support its activities and staff. By not making any outreach efforts to the Mills community and forging connections throughout the student body, the institution is severely limiting future fundraising opportunities. If funding is cut by the college, which is a distinct possibility in the current economic clima:e, the MCAM may be unable to sustain itself without the support of the college community. This case study outlines three possible solutions that would allow the MCAM to better connect with the Mills College community and lay the foundation for future support.