The New Philanthropy: Its Impact on Individual Giving at Art Museums
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Authors
Riddle, Miegan E.
Issue Date
2006
Type
Capstone
Language
en
Keywords
Alternative Title
Abstract
The purpose of my master's project is to determine whether "new philanthropists" are becoming involved with art museums in the U.S. and, if so, how art museums have adapted their donor cultivation strategies to accommodate the new philanthropic attitudes that arose in the mid-1990s. This project is intended to provide current art museum development directors with insight into the "new philanthropy," with examples of how new philanthropy might be impacting individual donors to art museums, and with recommendations for what art museums could do to better attract and retain benefactors with more contemporary motivations for giving.