Strategic management part I of capstone project [case study: Gillette Company]
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Authors
LaVoy, Todd
Issue Date
2010
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
Since 1901 with the initial invention of the disposable razor, the Gillette Company has experienced increasing growth in all areas of its business. While still holding true to the beliefs of its creator King Gillette, the company has based its very successful business practices on a culture of innovation, creativity, expansion, market domination, and employee loyalty. With $6.8 billion in sales in 2005 and the recent merger with Proctor and Gamble, the Gillette Company has a promising future in worldwide sales, innovation and is a principal player in global economic business.