Strategic management and planning [case study: TiVo]
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Authors
Espero, Eugene G.
Issue Date
2011
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
In order to gain market share, TiVo can enter the growing market segment of internet based delivery services by expanding its business into an internet-based content device. This will allow the company to compete with their competitors such as Netflix, Amazon, and Comcast to name a few. They can reduce their overhead and eliminate the high cost of manufacturing operations. Another alternative that TiVo can explore is leveraging its product itself by going global. This will have minimal impact to the company and doesn't cost much. TiVo can use their existing product and market this to emerging markets. This will increase their customer base and have potentially be the primary provider before competitors move in. and lastly TiVo should consider strategic moves of direct competition. TiVo should look what competitors are offering and should reengineer its product to compete with better features to offer. I believe they should be more aggressive and they should take risk in inventing a device to compete and outperform their competitors.