Project Case Study [Amazon (Kindle vs. iPad)]
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Authors
Asoy, Christina
Issue Date
2010
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
According to some analysts, Amazon's Kindle devices and electronic bookstore now dominate a nascent but booming market, accounting for more than 70 percent of electronic reader sales and 80 percent of e-book purchases. How can Amazon draw upon its core values and strategic wisdom sustain its market position and compete with Apple's iPad?