Strategic management- an overivew and Toyota case study
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Authors
Sleeba, Susan
Issue Date
2010
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
Sometimes bad things happen to good companies. This is what happened to Toyota. Toyota recall of 2.3 million vehicles in January, 2010. The consequences of poor crisis management could severely damage the reputation of a company; hence every company must be prepared for crisis, hi this paper I would like to address issues related to Toyota Recall and how to address the issues strategically.