Culture clash and accommodation: the effects of western influence on Thailand's indigenous company culture in Bangkok, Thailand
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Authors
Rush, Suzanne
Issue Date
2009
Type
Capstone
Language
en
Keywords
Psychology
Alternative Title
Abstract
The purpose of this study is to investigate how the American culture in American owned organizations located in Bangkok, Thailand is viewed by Thai nationals working in these manufacturing companies. The study was conducted through a series of interviews with senior level managers working in various manufacturing industries in Thailand. Study participants were asked to describe their own experiences and provide their candid opinions regarding working with their American managers or business counterparts in Bangkok, Thailand. Data gathered during the interviews was analyzed and interpreted with the goal of enabling a more complete understanding of how American culture affects Thai culture in the workplace in Bangkok, Thailand.