Adult Women's Experiences of Health Food Industry Advertising

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cityu.schoolDivision of Arts and Sciences
cityu.siteVancouver, BC
cityu.site.countryCanada
dc.contributor.authorTempleton, Jemma
dc.date.accessioned2016-08-02T22:56:23Z
dc.date.available2016-08-02T22:56:23Z
dc.date.issued2011
dc.descriptionNo date on thesis title-page; thesis year date from Canada Project Thesis List.
dc.description.abstractThis study investigated the relationship between adult women's perception of healthy eating and their use of health food industry advertising as a guide to managing their food consumption. The general hypothesis was that such perception is influenced by health food industry marketing materials which may tend to emphasize health risks even to the point of contributing to the creation or maintenance of such conditions as orthorexia nervosa. Literature on health food industry advertising, disordered eating, and women's relationship to eating was reviewed. Three adult women were intensively interviewed and results indicate that they see advertising as influential, and as a contributor to food-related anxieties. Discussion emphasizes the consistency of these results with themes of guilt, control, excessive eating patterns and perfectionism found in the empirical literature.
dc.identifier.urihttp://hdl.handle.net/20.500.11803/356
dc.language.isoen
dc.publisher.institutionCity University of Seattle (CityU)
dc.subjecteating disorders
dc.subjectwomen's eating behaviors
dc.subjectfood advertising
dc.titleAdult Women's Experiences of Health Food Industry Advertising
dc.typeThesis
thesis.degree.disciplineCounseling
thesis.degree.grantorCity University of Seattle (CityU)
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts
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