Capstone project [case study: Netflix]
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Authors
McGuire, Denise
Issue Date
2013
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
Financial resources are the backbone of the company. Netflix needs to keep increasing their subscribers to get revenue, which in turn buys more DVDs, helps improve the video and audic, quality in streaming and helps the company branch into the international community. Now that Netflix is creating its own programming, revenue is more important than ever. The company has had some major fluctuations concerning its financial stability, but in analyzing the successes of 2013, Netflix is on the path to financial security. The company needs to continue to grow. The first step is to add more subscribers. Once the original programming begins to be come consistently successful, revenue from that programming will add to the number of subscribers. More markets will open because of the company popularity and impressive catalog of movies, TV shows and Originals.