CORPORATE SPONSORSHIP IN SCIENCE MUSEUMS: MAKING SENSE OF CORPORATE DOLLARS
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Authors
Waite, Alexis
Issue Date
2011
Type
Capstone
Language
en
Keywords
Alternative Title
Abstract
Ultimately, the purpose of this thesis is to provide the field with a working framework of best practice suggestions to help science museums find, build, foster, and support positive corporate sponsorships that strengthen rather than dilute or contradict their missions and values. Museums need money to keep their doors open, but they should not compromise their mission or values in order to procure funds. Nor should museums dilute their educational content in order to meet the needs of a funder. In today's sponsorship arena, there is no need to - but it requires due diligence on the part of the museum and its partner corporation to create a symbiotic, long-term relationship.