Capstone project
| dc.contributor.author | Horowitz, Jessica | |
| dc.date.accessioned | 2025-05-16T00:22:17Z | |
| dc.date.available | 2025-05-16T00:22:17Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | Given the size and diversity of its collections and its long history, MKMA is poised to position itself as a leader in the field of contemporary anthropology museums. Due to its small attendance records, MKMA needs to change its brand as a method to increase visitorship. By following the most extreme or risky approach, the changes to the museum will be dramatic. This approach involves creating a new brand that would change the visual identity as well as creating a new mission, vision, and organizational culture. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.11803/3421 | |
| dc.language.iso | en | |
| dc.publisher.institution | John F. Kennedy University (JFKU) | |
| dc.subject | Business administration | |
| dc.title | Capstone project | |
| dc.type | Capstone | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | John F. Kennedy University (JFKU) | |
| thesis.degree.level | Masters |