Capstone: strategic management perspective, case study, and professional portfolio [case study: the garden]
Loading...
Authors
Damerel, Linda
Issue Date
2013
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
A strategic plan serves as a road map for everyone within the organization. Failure to communicate the goals and to make the necessary course corrections is what dooms many businesses. The purpose of The Garden is to create a beautiful and peaceful environment where people can reel a: one with nature. Increasing exposure and creating customer loyalty is the management strategy that will generate a sustainable competitive advantage.