MBA capstone strategic management/Apple
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Authors
Ramirez, Jorge
Issue Date
2012
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
The day will come when Apple will definitely have to move away from Steve Jobs and his legacy. However, that day has not yet arrived. Apple needs to continue on the path that Jobs established and ride out this historic run of success. I believe that the best way to accomplish this is to mimic Steve Jobs and his actions. While there may not be any one individual who can replace Jobs, the hope here is that two (Cook, lye) will equal one (Jobs).