Strategic management and museums [case study: de Young museum]
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Authors
Crooker, Kristen
Issue Date
2010
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
Blockbuster exhibitions are going to be prominent in the museum world. They are the shows that attract the most visitors. There needs to be a relationship built where both the exhibition and the museum benefit. The ever changing economic climate makes it difficult to obtain funding for any exhibitions. The outcome is a for profit model being used to put together exhibitions. It does not increase the profit for the housing museum. Also the education value of the exhibition gets compromised to attract more visitors. To keep the integrity of the museums there has to be a balance between education and profit maximization.