Transformers: organizational strategy and adaptation [Museum of Contemporary Arts, Los Angeles]
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Authors
Jackson, Alexander
Issue Date
2013
Type
Capstone
Language
en
Keywords
Business administration
Alternative Title
Abstract
If the merger of MOCA and LACMA were to happen, it would demonstrate the two institutions' abilities to adapt to the new reality governing their field. While the risks of a merger are significant, the benefits far outweigh the drawbacks. Political maneuverings and territorial disputes between board members would be rendered irrelevant when the institutions and their future goals are merged into one. As corporation, the new organization would be able to grow its endowment without splitting the donor base. By innovating towards a synthesis of their specific disciplines, the organizations will become symbiotic and avoid the competitive, self-defeating practices of the past. The two museums, now legally bound to each other under the nonprofit Museum Associates, will achieve their separate strategic goals together as complimentary parts of a new, more comprehensive Los Angeles cultural center.