Using advertising techniques to inform instruction in the secondary classroom
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Authors
Michael, Desiree
Issue Date
2006
Type
Thesis
Language
en
Keywords
Teaching
Alternative Title
Abstract
This project looks at the efficacy of incorporating advertising techniques as instructional scaffolding strategies in the secondary classroom. Advertisers present small chunks of visual information in seconds. The ability to process visual information at high speeds is called automated processing. However, academic concepts are currently processed through the protracted means of controlled processing. In my project I looked at using food-manipulatives as a visual scaffolding method. The use of time required to develop these scaffolding methods led the discovery of audio-visual techniques as a more time-efficient means of presenting chunked information. With the participation of my high school World History students, I uncovered techniques used by the advertising industry. How is it, then, that these audio-visual advertising techniques could effectively inform instructional strategies in the secondary classroom?