USING VIDEO AS A VISITOR RESEARCH TOOL IN MUSEUMS

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dc.contributor.authorDeuel, Jon William
dc.date.accessioned2025-07-29T23:44:31Z
dc.date.available2025-07-29T23:44:31Z
dc.date.issued2005
dc.description.abstractThe purpose of this project is to inform museum evaluators and other museum professionals about the potential advantages of using video for audience research and evaluation. The project findings will culminate in an account of how video was indispensable during the previously described visitor study conducted by the author at the Exploratorium in San Francisco, California. The product for this master's project is an article for Visitor Studies Today, the publication of the Visitor Studies Association (VSA), about the benefits of using video to collect data. This article illustrates the positive aspects of using video to collect data, address ethical concerns, including adherence to human subject protocol guidelines, and discuss video equipment and set-up procedures. In sum, this project documents the value of collecting visitor behaviors on video and advocates for the increased use of video data in visitor studies and exhibition evaluation.
dc.identifier.urihttps://hdl.handle.net/20.500.11803/4440
dc.language.isoen
dc.publisher.institutionJohn F. Kennedy University (JFKU)
dc.titleUSING VIDEO AS A VISITOR RESEARCH TOOL IN MUSEUMS
dc.typeCapstone
thesis.degree.disciplineMuseum Studies
thesis.degree.grantorJohn F. Kennedy University (JFKU)
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts in Museum Studies
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