Investigating How the Use of Social Media by Senior Leaders in the United States Army Has Made a Significant Impact on the Lives of Soldiers Within Their Formations.
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Authors
Akintade, Aderinsola
Issue Date
2026-03
Type
Dissertation
Language
en
Keywords
SOCIAL MEDIA IMPACT
Alternative Title
Abstract
This mixed-methods study examined the impact of senior Army leaders’ social media use on Soldiers’ lives within their formations. While social media has enhanced communication, accessibility, and leader–Soldier engagement, concerns persist regarding its effects on operational security, unit cohesion, discipline, and mental well-being. The study sought to understand how leaders’ digital presence influences Soldiers’ perceptions, morale, and trust, and to identify measures to mitigate associated risks while strengthening professional communication. Data were collected through surveys administered to 120 Soldiers and focus group discussions with 5–8 participants per session, providing both quantitative and qualitative insights. Findings revealed a critical disconnect between the increasing reliance on social media in modern leadership and the Army’s existing framework for regulating its use. Participants acknowledged the benefits of improved communication and transparency but also highlighted significant risks, including security vulnerabilities, erosion of professionalism, and negative impacts on mental health and unit cohesion. The study concludes that leaders’ social media presence is no longer solely personal but a professional extension of leadership that directly influences organizational climate. Recommendations include strengthening policy enforcement, enhancing leader education on responsible social media use, and integrating digital leadership practices into professional military development. These findings contribute to improving leadership effectiveness and safeguarding Soldiers in an increasingly digital operational environment.