The X factor of charitable giving: are nonprofit organizations engaging the generation X donor?
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Authors
Burnett, LesLee L.
Issue Date
2006
Type
Capstone
Language
en
Keywords
Psychology
Alternative Title
Abstract
The goal of this project is to examine current fundraising techniques utilized by nonprofit organizations and determine if there are best practices or techniques to encourage charitable giving among Generation X. To gather data, a sample of no less than 50 nonprofit organizations with annual budgets of no less than $25,000 will be surveyed using a web-based survey. The survey will attempt to determine if charitable organizations collect information about the age of their donors and, if so, whether they adapt their fundraising efforts given the age of the donors. Also, the survey will seek to identify any specific fundraising techniques that have proven successful with Generation X.