When Social Media Recruiting Goes Wrong: A Cautionary Tale of Sample Engagement

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dc.contributor.authorLockhart, Ezra N. S.
dc.contributor.authorGoodin, Joel B
dc.date.accessioned2025-06-03T03:14:17Z
dc.date.available2025-06-03T03:14:17Z
dc.date.issued2024
dc.descriptionLockhart, E. N., & Goodin, J. B. (2024). When Social Media Recruiting Goes Wrong: A Cautionary Tale of Sample Engagement. The Qualitative Report, 29(8), 2144-2155.
dc.description.abstractDoctoral candidates’ experiences with recruiting participants vary in many ways. While some execute plans with ease, others implement their strategic plan for recruitment only to find that it does not work well or does not work at all. While successful recruitment is rarely reflected upon, the candidate who experiences unexpected difficulty with recruitment has several potential negative effects including increased time to degree completion, increased program and recruitment costs, and increased potential for dropout. In this case study, we present a cautionary tale of sample engagement from the gaming community where a doctoral candidate experienced doxxing, social media banning, and long-lasting effects during recruitment for their qualitative study. In addition to the narrative account, we, as a former student-committee member team, reflect on the situation and provide recommendations for preventative measures to avoid similar situations.
dc.identifier.urihttps://hdl.handle.net/20.500.11803/3528
dc.language.isoen
dc.publisher.institutionNational University (NU)
dc.rightsCC BY-NC-SA
dc.subjectJFK School of Psychology and Social Sciences
dc.subjectDepartment of Marriage and Family Sciences
dc.subjectStudent Success Science
dc.subjectCriminal Justice & Public Safety
dc.subjectEducational Leadership & Learning Lifelong
dc.titleWhen Social Media Recruiting Goes Wrong: A Cautionary Tale of Sample Engagement
dc.typeArticle
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